Color is a key component in every successful merchandising program.
Shoppers gravitiate to colors and when selecting a prime cut of meat, the color and appearance is what discerning shoppers look for first!
In addition, the color palate offered by displays featuring Promolux lights is remarkably more appealing to the critical eye of the consumer.
This means that meat products displayed using Promolux display case lighting look their best at all times and fetch a significantly higher price for longer. This means that meats are sold at maximum profit.
True color definition can be achieved for just a few cents a day!
Promolux lamps achieve the perfect balance of color and lumen for lighting meat display cases. “Wow” shoppers with a stunning visual presentation and superior freshness of all your cuts of meat.
For what amounts to cents a day, Promolux lamps bring more value to your meat showcases and business operation. Promolux lights help sell valuable product faster, ensure meat items stay fresh and appealing and significantly reduce daily shrink and discard.
When you measure the savings each day, Promolux actually generates more savings that it pays for itself multiple times over.
“Come to think of it, I can’t remember the last time I had to turn the meats” Alison – Deli Manager
Supermarket Case Study
One of the largest supermarket chains in Central America tested Promolux in their meat cases. The Store Manager reported improved presentation and freshness of the meat and improved daily shrink volume.
Before Promolux, daily shrink was recorded at 55 pounds a day.
After Promolux lights were installed the daily shrink volume dropped to 12 pounds a day.
With a shrink reduction of seventy-eight percent, Promolux lights paid for itself in just 29 days!
For the Store Manager, the experience meant more than just longer lasting meat with improved freshness and appearance…the results immediately prompted the chain to install Promolux in all the meat, fish, deli, pastry and floral cases in their stores. AND they are saving thousands of dollars in each department every year.
